Al DiGuido is a visionary authority for staying ahead of the “New Digital Reality.” For his influential voice on how evolving media platforms drive brand success in today’s economy, he’s known as a shaper of key digital marketing industry topics and as a contributor to CNN, Fox Business News, CNBC, MSNBC, CBC, AdAge, Business Week, New York Times, ClickZ, and US News & World Report. DiGuido not only sees the key marketplace trends, but also how to build the organizations and technology solutions that generate sales and profits.
In his award-winning digital media and direct marketing career (Download Al’s Career Highlights), where he’s been called “an iconic leader in email marketing,” DiGuido has a track record of enhancing ROI performance for marketers. Leveraging the latest technology, he’s created innovative capabilities for building brands, acquiring new customers, and retaining existing customers. He leads teams that provide a powerful combination of insights, services, creative, content, delivery and optimization platforms, and analytics.
DiGuidos’ first foray into the interactive space was as the CEO of BigFoot Interactive, where he and his team built one of the most advanced email technology platforms still on the market today. In 2005, he sold Bigfoot to Alliance Data’s Epsilon business unit for $130 million and became the CEO of Epsilon Interactive. Under his leadership, Epsilon became one of the dominant email providers in the marketplace and expanded aggressively through acquisitions of DoubleClick and Big Designs in the same year. As CEO of Zeta Interactive, DiGuido realized his vision of transcending the solo email business to build an agency that helps marketers realize the full potential of truly integrated technology platforms, services, and strategies.
His brand driver of be not afraid,combined with his bold moves, high-energy, and generous spirit apply to both his business style and his personal passions. True to his word, he values pushing the limits of his comfort zone to succeed in any focused endeavor—whether it be spearheading fundraisers or winning Lime Rock’s best of show for his ’65 Mustang and ’39 Ford Hot Rod. In 2010, he embarked on a two-week, 6000-mile solo motorcycle ride, tracing Route 66 from Chicago to Los Angeles. He founded Al’s Angels in 2004 to build on his involvement with Tomorrow’s Children Fund and maximize his outreach to thousands of children with cancer, rare blood diseases, and financial hardship. Knowing first-hand that it is possible to break free of expectations and change your mindset, Al thrives on igniting courageous passion, brighter possibilities, and follow-through in others.
Google Al for more information, and look for him on TV, in the boardroom, at a fundraiser, or a back road near you.