John Bell is a retired consumer packaged goods CEO and global strategy consultant to some of the world’s most respected blue-chip organizations. A prolific writer, John’s musings on strategy, leadership, and branding have appeared in various marketing journals and publications such as Fortune and Forbes. He has served as a director of several private, public, and not-for-profit organizations.[saf feature=”itunes” cta=”Subscribe & Listen in iTunes”]
Do Less Better has its roots in John Bell’s early career. At that time, John and a young leadership team faced the daunting task of resurrecting a company with a broad product range and buckets of red ink. That team took a step few leaders do, setting aside their own egos and trimming the company down to a shadow of its former self. The business that remained grew rapidly because they concentrated on running it, and nothing else. The lesson-learned served him well throughout his career as a CEO and then consultant: smart sacrifice is the surprising secret to success
Do Less Better: The Power of Strategic Sacrifice in a Complex World (Palgrave Macmillan USA) teaches leaders how to recognize the complexity within their businesses and reveals how they can simplify and streamline through specialization and sacrifice. A company’s willingness to focus on a particular vision or identity holds the key to competitive advantage in a business world where big keeps getting bigger.
For leaders, innovators, and entrepreneurs who need help embracing the practices that foster agility, foresight, adaptability, and resilience, Do Less Better provides a tool-kit of road-tested strategies.