Lindsay McGregor is the co-author of New York Times bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, as well as the CEO and co-founder of Vega Factor, a startup building technology to help organizations transform their cultures.
Previously, Lindsay led projects at McKinsey & Company, working with large Fortune 500 companies, nonprofits, universities and school systems. She received her B.A. from Princeton University and an MBA from Harvard. In her spare time, she loves investigating and sharing great stories
Vega Factor is a company building technology to help organizations of all sizes and in any sector transform their culture and achieve the highest levels of performance. Learn more here: vegafactor.com
Too often, great cultures feel like magic.
While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. In their revolutionary book Primed to Perform, Lindsay McGregor and Neel Doshi show you how to do just that.
Primed to Perform explains the counterintuitive science behind legendary cultures, building on over a century of academic thinking. It explores the authors’ original research into how total motivation leads to higher performance in iconic companies, from Apple and Starbucks to Southwest Airlines.
It also introduces a simple, highly predictive measurement tool— the Total Motivation (ToMo) Factor— that enables you to measure the strength of your culture and track improvements over time.
Most importantly, Primed to Perform teaches you how to build great cultures using a systematic and sustainable approach—whether you’re part of a five-person team, a school, a nonprofit or a mega-institution. The result: higher sales, more loyal customers, and more passionate employees.