Whitney Kroenke On Following Your Creative Calling

Whitney Kroenke is the Co-Founder and Board President of the Playing for Change Foundation (PFCF), a non-profit organization dedicated to connecting the world through music by providing resources to musicians and their communities around the world.

The Playing for Change Foundation is dedicated to the fundamental idea that peace and change are possible through the universal language of music. PFCF currently has 15 programs operating across 11 countries, which collectively serve over 2000 children weekly. Working closely with each local community, PFCF has created safe learning environments for children that offer access to technology, musical instruments and supplies that have been previously unavailable.

In addition to PFCF, Whitney works as part of the Playing for Change Films artistic team which seeks to discover music on the streets and in the hearts of musicians worldwide. To this date, Playing for Change has completed two feature-length documentary films, twelve albums, and 202 videos. The first album, Playing for Change: Songs Around the World, debuted at number ten on the Billboard Charts in April of 2009. Playing for Change videos have been viewed over 900 million times on YouTube.

Ms. Kroenke is a graduate of the Northwestern School of Communication with a B.S. in Theatre. She currently lives in Miami Beach, FL, and Austin, TX, where in addition to continuing her work with all things Playing for Change, she is a partner in Barry’s Bootcamp Fitness Studios. She is also the Co-Founder of the Austin based 9 Banded Whiskey.

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